Channel Manager

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Addis Ababa, Ethiopia
BGI Ethiopia Plc -Ethiopia

Drive sales and business growth by managing, developing, and following up of Key strategic outlets, High end volume outlets and special exclusive outlets, through conducting market research, identifying potential partners, and negotiating agreements to establish mutually beneficial partnerships, building and maintaining strong relationships with channel partners and providing training, support, and resources to enable partners to effectively sell and promote the company’s products or services and expand the company’s market reach.

• Prepare and propose annual trade partnerships and investment program with details of financial and marketing materials budgetary requirements

• Roll out an annual program of trade partnerships and investment working in collaboration with the Area Sales Managers,

• Effectively implement national trade partnership and investment program through the engagement of internal and external stakeholders

• Lead a team of sales projects coordinators and other team members to achieve OTIF (on-time-in-full) executions of projects

• Create and maintain relationships with key clients, and diagnose problems with the business and formulate effective solutions

• Ensure these outlets have the right stock that represents the brands fit the outlet, the total business portfolio (including Beer and Wines) at upscale market.

• Work with team to select, evaluate, and approve opportunities for growth in the market

• Develop and implement effective regional sales and marketing strategies for the concerned channels.

• Lead the channel sales team members to achieve sales targets and brand goals

• Find and implement innovative ways to maximize sales and market share at all outlets

• Prepare and propose financial and marketing materials budgetary requirements for implementation

• Prepare, review, and submit timely report for the concerned body of the company

• Collect and compile data to identify opportunities for service improvement

• Analyze and go beyond the numbers to find the real insight that will be the key to growing the company’s brands with clients

• Prepare, review, and submit timely report for the concerned body of the company

• Collect and compile data to identify opportunities for service improvement

• Analyze and go beyond the numbers to find the real insight that will be the key to growing the company’s brands with clients

• Prepare, review, and submit timely report for the concerned body of the company

• Represent the brands and approach in line with the values of the company

• Create and maintain relationship with clients

• Build relationship and trust with not only the owners of the facilities but also managers, supervisors etc

• Conduct regular visit during business hours including night-time, and report on activities taken by competitors

• Perform other duties and responsibilities as assigned by the line manager

• Excellent interpersonal and communication skills

• Computer literacy with basic knowledge of Word and Excel

• Customer Service oriented

• Ability to work well under pressure

• Auto driving license with experience.

• Very good language skills in English, Amharic, and other local languages

• Auto driving license with experience

• The position requires a minimum of a Bachelor’s degree in Marketing Management or Management or Business Management/Business Administration or related or field of studies.

• 6 years of experience in Sales and Customer Relations

• The position requires a minimum of a Bachelor’s degree in Marketing Management or Management or Business Management/Business Administration or related or field of studies.

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