CRM Planning Manager – Sales – Al Futtaim Group

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What you will do:

• Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention
• Support all business verticals in campaign management across all available CRM channels
• Planning week/monthly/quarterly/annual CRM communication calendars
• Perform customer segmentation to maximize conversions across various engagement campaigns
• Implement A/B testing of various content and creative deliverable to create optimization and enhancement opportunities
• Measure and report performance of all CRM campaigns and assess against goals (KPIs).
• Perform extensive on-going campaign analysis to find growth opportunities.

Job Details

Preferred Candidate

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