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<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span>D</span><span>evelops and implements digital marketing strategies that effectively promote our products or services, enhance brand awareness, drive targeted traffic to our digital platforms, and potentially generate leads or sales in the IMEA Region.</span></span></span></span></p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"> </span></span><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span>This position plays a crucial role in leveraging various digital channels, such as social media, email, search engines, and content marketing, to engage with our target audience, build brand loyalty, and achieve key business goals.</span></span></span></span></p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"> </span></span></p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'">Y</span></span><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span><b style="font-weight:bold">our main responsibilities</b></span><span>: </span> </span></span></span></p>
<ul type="disc">
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">The Digital Marketing Specialist is responsible for assessing campaign performance, staying informed about industry trends and best practices, and continuously optimizing digital marketing efforts to maximize results and ROI. </span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Understanding of Digital Landscape</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Stay updated with the latest trends, platforms, and technologies in digital marketing. This includes knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and analytics tools.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Data Analysis Skills</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Ability to analyze data from various digital marketing campaigns and platforms to derive actionable insights. Proficiency in tools like Adobe analytics, Google Ads Manager, Meta Ads Manager, MARKETO, SAP CRM etc., is crucial.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Target Audience Understanding</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: an overall understanding of the target audience including their demographics, behaviors, preferences, and pain points. This supports to crafting effective marketing strategies and messages (in collaboration with our Product managers) </span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Creativity and Content Creation</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Ability to create compelling and engaging content across various digital channels. This includes writing copy, designing visuals, creating videos, using Adobe Creative Suite and ability to manage and liaise with media and creative agencies. </span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Strategic Thinking</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Developing clear and achievable digital marketing activities aligned with the overall business objectives/strategy. Being able to prioritize tasks is key.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Adaptability</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Digital marketing is a fast-paced field with frequent changes in algorithms, trends, and consumer behavior. Being adaptable and quick to respond to changes is crucial for growth.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Communication Skills</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Effective communication skills are necessary for collaborating with cross-functional teams, conveying ideas clearly. IMEA is very broad.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">ROI Focus</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Understanding the importance of return on investment (ROI) and continuously optimizing digital marketing efforts to improve ROI metrics such as conversion rates, cost per acquisition, etc.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Testing and Optimization</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Implementing testing and other optimization techniques to refine digital marketing strategies and improve performance over time. Working alongside marketing coordinators too validate the digital marketing activities </span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><b style="font-weight:bold"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Continuous Learning</span></span></b></span></span><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">: Being committed to continuous learning and self-improvement in the field of digital marketing. This includes attending conferences, webinars, online courses, and staying updated with industry publication if and when necessary.</span></span></span></span></li>
</ul>
<p> </p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span><b style="font-weight:bold">Your required skills and experience include:</b></span></span></span></span></p>
<ul type="disc">
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Bachelor's degree in marketing, communications, or a related field.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Proven experience as a digital marketer or similar role, with a proven experience with of delivering effective digital marketing campaigns (3-5 years)</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and email marketing software, Adobe Experience Manager, Marketo, SAP CRM, Sprinklr, PowerBI, Adobe Analytics, Siteimprove</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Advanced written and verbal communication skills, with the ability to create engaging content for various digital channels.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Strong analytical skills and proficiency in interpreting data to drive insights and optimize campaign performance.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Creative thinking and problem-solving skills, with an enthusiasm for innovation and staying ahead of industry trends.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Ability to manage multiple projects simultaneously and work effectively in a complex, diverse environment.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Good attention to detail and organizational skills, with a focus on delivering high-quality work on time and within budget.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Team player with the ability to collaborate effectively with cross-functional teams and stakeholders.</span></span></span></span></li>
<li style="vertical-align:middle"><span style="font-size:12.0pt"><span><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f">Certification in digital marketing (e.g., Google Analytics, Google Ads, Facebook Blueprint) is beneficial.</span></span></span></span></li>
</ul>
<p> </p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span><b style="font-weight:bold">Do you want to learn more? </b></span> </span></span></span></p>
<p> </p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span>If this job sounds appealing, please send your resume and cover letter by clicking “Apply”. </span></span></span></span></p>
<p> </p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span><span style="color:#2f2f2f">To dig deeper into the Grundfos universe, follow us on </span></span><a href="http://linkedin.com/company/grundfos"><span>LinkedIn</span></a><span><span style="color:#2f2f2f"> or </span></span><a href="http://youtube.com/user/grundfos"><span>Youtube</span></a><span><span style="color:#2f2f2f">, and to get to know some of your future colleagues and why they enjoy working at Grundfos, check out </span></span><a href="https://www.grundfos.com/careers/meet-our-people"><span>Meet our people</span></a> </span></span></p>
<p> </p>
<p><span style="font-size:12.0pt"><span style="font-family:'Grundfos TheSans'"><span style="color:#2f2f2f"><span><b style="font-weight:bold">We look forward to hearing from you.</b></span> </span></span></span></p>
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