Regional Marketing Manager (Shanghai, SH, CN, 201106)

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<p><b>What is the job about?</b></p>

<p>Accountable for development and execution of the regional marketing deployment plan in alignment with overall PU Marketing playbook, including target-setting and allocation of budget. The role will be heading the Regional Marketing team and take report from the local marketeer´s. Support the regional sales director and local customer marketeers in effective and efficiency deployment supporting growth and business opportunities.    </p>

<p> </p>

<p><b>Your main responsibilities:</b></p>

<p>Marketing Skills:</p>

<ul>
<li>Accountable and owner of regional CBS marketing deployment plan, including target-setting and media-planning, in alignment with overall CBS Marketing Playbook.</li>
<li>Accountable and owner of allocation of regional marketing budgets supporting desired impact and full deployment.</li>
<li>Responsible for alignment with regional sales director regarding focus and targets for marketing deployment.</li>
<li>Responsible and driver of continuous making sure relevant customer touch points provides the most optimal customer experience.</li>
<li>Responsible and owner of effective and efficient regional marketing deployment processes (translation, localization, etc.)</li>
<li>Responsible for driving and development of local marketing community, including easy access to local developed marketing content.</li>
<li>Supporting a strong and impactful Value Selling approach in the region.</li>
</ul>

<p>Digitalization:</p>

<ul>
<li>Support local marketing on groups guidelines (brand, digital platforms, legal, etc.).</li>
<li>Develop and support digital initiatives supporting the overall CBS Marketing Playbook.</li>
<li>Support relevant activities supporting increased digital matureness in regional and local marketing.</li>
</ul>

<p>Customer Insights:</p>

<ul>
<li>Collect and consolidate customer insights, demands and behavior pattern from both offline and online sources.</li>
<li>Design and map the optimal customer experience in a regional context.</li>
<li>Responsible and owner customer pulse process related to key-marketing touch points.</li>
</ul>

<p>Performance Management:</p>

<ul>
<li>Accountable for a valid, visible and actionable marketing performance measurement-framework.</li>
<li>Responsible and owner of regional marketing performance reporting and corrective action processes.</li>
<li>Responsible for ensuring ongoing regional development of marketing capabilities and skills supporting marketing goals and organizational effectiveness.</li>
<li>Responsible for collection, consolidation and sharing of regional marketing best practices/learnings</li>
</ul>

<p><b>Your background</b></p>

<ul>
<li>Masters’ degree in business, marketing or equivalent</li>
<li>8+ years of job experience</li>
<li>Experienced in developing people and teams without formal people management</li>
<li>High level of digital understanding and good deployment capabilities</li>
<li>High business knowledge to understand how marketing delivers business in a B2B context</li>
<li>Min 5 years of experience in a global business setting</li>
<li>Min. 5 years of experience within Sales/Marketing Growth</li>
<li>Solid performance mindset</li>
<li>Fluent English skills in writing and speaking         </li>
</ul>
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