Warehouse Supervisor at Promasidor

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Promasidor was based in 1979 by Robert Rose, who left the UK in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively throughout Africa and gained a novel and thorough data of the food business all through the continent. Specifically he seen an absence of availability of the one extremely nutritious product that the developed world takes as a right – milk.

He realised that with technology within the manufacture of milk powders advancing quickly, there was an thrilling alternative to supply milk powder in small parts that could possibly be packaged in versatile sachets. It was discovered that eradicating the animal fats from the milk and changing it with vegetable fats allowed for an extended shelf life. This meant that for the primary time, milk powder could possibly be distributed throughout the huge African continent, offering entry to reasonably priced milk to everybody in Africa.

A passionate perception on this imaginative and prescient fuelled the pioneering idea of promoting crammed milk powder in small sachets and Promasidor started promoting the Cowbell model within the Democratic Republic of Congo (then Zaire) in 1979. At present Cowbell is offered within the majority of nations throughout the African continent.
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